Discover who we are

PT Hanjaya Mandala Sampoerna Tbk. (“Sampoerna”) has been a significant part of Indonesia’s tobacco industry for more than a century since its establishment in 1913, with Dji Sam Soe or known as the legendary “King of Kretek”.

For more than 111 years, the Company has been the market leader in Indonesia, with a 28.6% market share in the Indonesian cigarette market in 2023.

Our vision

Our Vision

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Our People

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Sampoerna is the pioneer in the Machine-Made Kretek Low Tar (SKM LT) cigarette category in Indonesia by introducing Sampoerna A in 1989.

The Company also produces some of the best-known kretek (clove) cigarette brand families including Dji Sam Soe Magnum, Marlboro Filter Black, and Sampoerna Kretek.

 

Sampoerna is a subsidiary of PT Philip Morris Indonesia (“PMID”) and an affiliate of Philip Morris International Inc. (“PMI”) since 2005. PMI is a leading international tobacco company with global brand Marlboro. The scope of activities of the Company consists of, among others, manufacturing, trading, and distributing cigarettes, including distribution of Marlboro, the leading international cigarette brand manufactured by PMID.

Sampoerna’s experienced management team leverages global best practices and world-class systems to oversee more than 90,000 direct and indirect employees.

In addition, Sampoerna also partners with 43 Third-Party Operators that are owned and operated by cooperatives or regional entrepreneurs. The Company sells and distributes cigarettes through 109 locations of zone branch offices, sales offices, and distribution centers across Indonesia.

Source: Data as of Q1 2024

 

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Philip Morris International

Manages five of 15 world-famous international brands including Marlboro, the world's number one cigarette brand in over 180 markets globally, PMI employs more than 82,700 from all over the world.

PMI is dedicated to combating the illegal cigarette trade as part of our commitment to being environmentally and socially responsible.

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Our history

The achievements of Sampoerna is inseparable from the legacy of the Sampoerna family who founded the company in 1913. The “Three Hands Philosophy” is the basis of our success today and in the future.

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Liem Seeng Tee, a Chinese immigrant, began his business by producing and selling hand-rolled kretek cigarettes at his home in Surabaya. His small business was among the first to manufacture and market kretek cigarettes under the brand Dji Sam Soe.
Liem Seeng Tee then formed a company under the name Sampoerna, moved both his family and factory to a building complex in Surabaya, “Taman Sampoerna”.
The second generation of the family, Aga Sampoerna, ran the business and focused on the production of Sigaret Kretek Tangan (SKT).
The third generation of the family, Putera Sampoerna, took the helm of Sampoerna. Under his leadership, Sampoerna’s growth accelerated.
Sampoerna launched Sampoerna A, a pioneer Machine-Made Kretek Low Tar Cigarette (SKM LT) product.
Sampoerna became a public company listed on the Jakarta Stock Exchange (now Indonesia Stock Exchange) under the ticker HMSP, establishing a modern corporate structure and embarking on a period of investment and expansion.
The fourth generation of the family, Michael Sampoerna, took charge as the leader of the Company.
With its business success, Sampoerna drew the interest of Philip Morris International (PMI). This led to Philip Morris Indonesia (PMID), a subsidiary of PMI, to acquire majority ownership of Sampoerna in May 2005.
Sampoerna overtook the number one market share position in Indonesia’s cigarette market.
Sampoerna inaugurated a Sigaret Kretek Mesin (SKM) manufacturing facility in Karawang, with an investment of USD250 million.
Sampoerna surpassed 100 billion units in sales volume.
Sampoerna completed a rights issue to comply with the requirement that listed companies have at least 7.5% of their paid-up capital in the hands of non-controlling shareholders and non-major shareholders.
Sampoerna undertook a 1:25 share split to provide investors with an affordable stock price and attract a wider base of retail investors. 
Sampoerna established IQOS Club Indonesia and IQOS Booths in Jakarta.
Sampoerna announced the realization of an investment totaling approximately USD166.1 million for the production of the tobacco sticks for IQOS under the HEETS brand in Karawang, West Java.
Sampoerna's Smoke-Free Product facility in Karawang, West Java, with total investment of USD186 million, started operations in the fourth quarter of 2022.
Inauguration of an innovative smoke-free tobacco products factory and the first export shipment to Asia Pacific in January 2023 as well as the operation of a World-class R&D Laboratory with state-of-the-art facilities, specifically for innovative smoke-free tobacco products completed in the third quarter of 2023.
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Our products

Sampoerna’s portfolio meets the continually changing needs of adult smokers.

We manufacture, market and distribute hand-rolled cigarettes (SKT) and machine-rolled clove cigarettes (SKM) cigarettes in Indonesia. We also market and distribute machine-made white cigarettes produced by Philip Morris Indonesia (PMID).

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How we operate

How we operate

With headquarters in Surabaya as well as a representative office in Jakarta, we produce cigarettes in seven manufacturing facilities, which are two machine-made kretek cigarette (SKM) production facilities in Pasuruan (East Java) and Karawang (West Java), and five hand-rolled kretek cigarette (SKT) production facilities in Surabaya, Malang, and Probolinggo.

In addition to our own manufacturing facilities, we partner with 43 third-party operators (TPOs) to produce SKT products.

We sell and distribute cigarettes through 109 sales offices and distribution offices.

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