Sales, Marketing and Communications to Adult Consumers
Sampoerna is committed to continue complying with the existing laws regarding the marketing, sales, and communication practices of tobacco products to our adult consumers.The Company fully supports the Government's efforts to prevent and prohibit the sale of tobacco products to minors under the age of 21. We believe that active participation and collaboration of all relevant stakeholders is needed to overcome these issues.
To ensure that retailers who collaborate with the company comply with Marketing Principles and Practices, we have conducted several initiatives, including:
- Providing educational information regarding preventing access to tobacco and nicotine products to children through circular letters from Sampoerna to 1.5 million retail partners and Points of Sale.
- Placing information on Point of Sale Material (POSM) amounting to 1.5 million units across Indonesia.
- Bring about new rules that prevent further access to sales and marketing of tobacco and nicotine products in our partners’ contract clauses.
Illicit Tobacco Prevention
Sampoerna is constantly strengthening its commitment to preventing the circulation of illicit products. We fully support the government’s efforts in combating illegal tobacco products as carried out by the Directorate General of Customs and Excise (DGCE), Ministry of Finance.
To eradicate the sale of illicit products, the Company collaborates with the DGCE through the process of identification, authentication, and investigation of illicit tobacco products, be it those that resemble Sampoerna’s products or our own products that were smuggled.
Product Innovation for Better Alternative
PMI has developed a portfolio of smoke-free products (SFPs), which are also known as products that do not use a combustion process. It should be noted that these SFPs are not risk-free and contain nicotine which is addictive.Investment in production and research facilities specifically for SFP in Indonesia demonstrates the Company’s commitment to developing the product while also expanding in the export market.
Our smoke-free products reached critical strategic milestones in 2023. IQOS have been introduced via limited market testing through the IQOS Club.
More information regarding Product Innovation as Alternative for Adult Consumers can be found here:
Socioeconomic Well-being within Our Communities
Within the framework of our ongoing program
entitled “Sampoerna untuk Indonesia” (Sampoerna for Indonesia), Sampoerna strives to consistently develop the capabilities and competitiveness of Indonesian MSMEs through two programs, namely:
- Sampoerna Entrepreneurship Training Center (SETC)
- Sampoerna Retail Community (SRC)
MSME Empowerment Through SETC
Established in 2007, Sampoerna Entrepreneurship Training Center (SETC) located in Pasuruan, East Java, has carried out various agricultural-based entrepreneurship training, both technical and non-technical aspects related to agricultural cultivation and animal husbandry, as well as applied research.
Along the way, SETC has transformed into a mentoring training center, a means of developing marketing networks, business consulting, as well as building a network of MSME players.
Not only does it provide offline training in a 27 hectare facility, SETC has now also facilitated online MSME training to reach more MSME players. By the end of 2023, more than 72,000 MSMEs have received training from SETC, either through the SETC program directly or through collaboration with various SETC partners across Indonesia.
Following Sampoerna’s commitment in B20 in 2022 to assist the inclusion of MSMEs in the global supply chain, in 2023, together with KADIN WikiExport, two representatives of MSMES supported by SETC were chosen to promote their product and participate in
business matching in Japan. Sampoerna is also proud that, in addition to the WikiExport initiative, SETC supported MSMEs had also participate in other export programs to other countries, including China.
Sampoerna Retail Community (SRC)
Sampoerna shows its commitment to support MSMEs through its subsidiary, PT SRC Indonesia Sembilan, which has provided coaching and development for traditional retail stores across the archipelago.
Since its inception in 2008, SRC has become a community for retail store MSMEs, with more than 243,000 stores united from 38 provinces.
SRC has managed to achieve IDR 236 trillion per year, equivalent to 11.36% of the total National Retail GDP in 2022 of IDR 2,077.43 trillion.
Apart from the programs to support the development of MSMEs above, Sampoerna has other programs to support our commitment and performance in social responsibility including Sampoerna Rescue (SAR).
Sampoerna Rescue (SAR)
Considering our sustainability principles, the existence of an emergency response for natural disaster relief is a must. With Sampoerna Rescue (SAR), we help with disaster preparedness, emergency response, evacuation, recovery, revitalization, and mitigation for the surrounding community and the environment they live in.Since its first establishment in 2002, SAR has helped more than 215,000 people in more than 340 humanitarian missions.
More information regarding Product Socioeconomic Well-being within Our Communities can be found here:
Healthy and Fair Working Environment
Sampoerna is committed to protecting and promoting equality, diversity, and treating every individual fairly, and respecting their rights.
Adhering to the Three-Hands Philosophy, we create an environment where our colleagues can continue to thrive. We are committed to making our Company the workplace of choice for our employees, where they can reach their full potential and contribute to the organization.
Workplace Health and Safety
Health and safety in the workplace are our priority as a company. Therefore, we must assess risks related to our employees to manage business stability and maintain each employee's health.
The Occupational Health and Safety (OHS) that we implement involves all existing methodologies, procedures, and controls, especially in production facilities, offices, and distribution fleets; not only to ensure the safety of our employees, but also the people around them.
More information regarding Healthy and Fair Working Environment can be found here:
Employee Training (Lifelong Learning)
In line with our parent company’s focus, we continue to support employee competency and improve organizational performance. We actively improve employee capability through training, education, and individual development programs. These programs are tailored to their existing needs.
The People & Culture Department manages employee competency development through organizing various training and educational programs.
This training focuses on the knowledge, vocational skills, and development of each employee’s personal capacity. We aim to see each employee achieve a balance between technical skills and self-development.
Diversity, Equity, and Inclusion
Sampoerna is committed to managing our human resources without discriminating against any ethnicity, religion, nationality, socioeconomic status, family status, age, disability, gender, political views, or other factors. We also do not employ forced labor or children in any of our operations.
We have formed a special function called Diversity, Equity & Inclusion (DE&I) which aims to encourage diversity and create inclusive spaces in the workplace.
Due to our commitment to equality, we have obtained global certification since 2018 up to this day. This certificate shows the company’s commitment to providing remuneration to our employees regardless of
Gender
Learn more in the Diversity and Inclusion page:
Industrial Relations
As our commitment to creating a fair working space, we also respect workers’ rights based on industrial regulations. We realize that the majority of our workers are laborers, so we guarantee employment rights through healthy and harmonious industrial relations. More details on industrial relations specifically for Third Party Operator (TPO) workers are presented in the Sustainable Supply Chain section.
HOPE (Holistic Program for Employability)
HOPE (Holistic Program for Employability) is a program that aims to encourage employees and help their entrepreneurship grow by increasing their financial literacy, developing their skills, and empowering them, including those at the Hand-rolled Cigarettes production facilities.
More information regarding Industrial Relations can be found here:
Share this page
Other Pillars
Explore our other pillars