what we produce here and what we develop in Philip Morris international research and development

are smoke free alternatives we've been looking into better alternatives to to cigarettes for

probably more than 20 years now today we have the technology available and the ability to develop

alternatives to cigarettes we have already converted about 7 million people and I think

there is a very high potential that these numbers will grow this strategy needs to complement for

instance smoking initiation prevention and the promotion of smoking cessation but together with

these two approaches the availability of these alternatives to cigarettes can actually be the

final answer to smoking and I think if we all focus on the facts if we focus on the science

then we will be doing the right thing for those billion people who smoke I believe in a smoke free

alternatives are the way and I strongly believe that I will be witnessing a total transformation.

Words appear on screen reading: It's time to Unsmoke

For more information, visit PMI.com/ItsTime.

Philip Morris international logo appears on screen.