00:00

If we don’t understand, really, what the concerns are

00:03

how can we address them?

00:04

How are we expected to address them?

00:14

We have today a moral obligation to provide smokers

00:18

around the world with an alternative.

00:23

If there are products that have the potential to reduce the risk of disease

00:27

they should be considered in the context of cigarettes

00:32

and as a replacement for cigarettes.

00:03

We are exploring new territories,

00:35

we have created new products,

00:37

we have built a huge amount of scientific data.

00:40

So, we need to speak about the data,

00:42

look at the data in a very objective manner.

00:44

Forget preconceptions or prejudgment on the science that we have formed

00:51

and have a conversation.

00:54

We can live in a paradigm and say, you know, the public doesn’t trust the industry,

00:58

the scientific community doesn’t trust the industry,

01:01

the regulator doesn’t trust the industry,

01:03

but that doesn’t help anyone.

01:04

We need to exchange scientific data

01:05

and have a conversation that is about the science,

01:08

not the fact that we’re the tobacco industry

00:10

and people have some natural skepticism about us, due to our past.

01:15

Trust is built through getting to know each other

01:19

which means you have to have a dialogue.

01:20

The best thing we can do for our population

01:22

is to get rid of cigarettes altogether

01:25

and we know that tobacco control,

01:26

although successful, will take decades and decades.

01:31

So, let’s consider other alternatives

01:34

that can help us minimize the number of smokers in every population.