WE’RE DELIVERING A SMOKE-FREE FUTURE, FASTER.
A FUTURE WITHOUT CIGARETTES IS POSSIBLE
AND WE’RE DOING OUR PART TO GET THERE AS SOON AS POSSIBLE.
Led by science and innovation, Philip Morris International has disrupted its business and industry with the goal of completely ending the sale of cigarettes.
We are delivering smoke-free products that are a better choice for adults than continued smoking. Our ambition is to become substantially smoke-free by 2030, with our smoke-free business generating over two-thirds of total net revenues.
Our progress toward a smoke-free future as of Q2 2024
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_1]()
38 percent
of PMI’s total net revenues came from our smoke-free business.
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![C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_2 1]()
36.5 million
estimated total adult users of PMI’s smoke-free products. ¹
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_4]()
90 markets
where our smoke-free products are available. ¹
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_5]()
USD >12.5 billion
invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008. ²
1 As of June 30, 2024. 2 As of December 31, 2023. Important Note: This
information should be read in conjunction with the Philip Morris International Inc. earnings release dated July 23, 2024,
as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI" refers to Philip Morris International Inc. and its subsidiaries.
Emmanuel Babeau’s highlights from our Q2 2024 results
Our second quarter figures are available,
and our performance for the first half of the year is outstanding. The growth in
volume and the double digit organic growth of revenues has
been first and foremost generated by the continued very
strong momentum behind our Smoke-free portfolio in the second quarter of 2024.
Our smoke free business accounted for 38.1% of our total net revenues, up by 2.7 percentage points versus the second
quarter last year. As well as this, the estimated total
number of adult users of PMI smoke free product is up strongly to 36.5 million as we grow across our smoke free platform.
This momentum across our portfolio, together with price action and cost efficiency deployment,
allows us to deliver excellent financial performance in H1, with revenue growing
globally by more than 10% organically. Operating
income and adjusted EPs growing around 17% excluding forex.
This is a further acceleration versus 2023.
* Smoke-free product net revenues as of Q3 2014.
** Smoke-free business net revenues as of Q2 2024.
